Design & Business Case Studies
Design for Business Impact
Designers need to understand and demonstrate how their work impacts the success of their business. Leaders outside of design also need to know how to use design more strategically. By open-sourcing rare case studies from both multi-billion dollar companies and early stage startups, we aim to help you use design as a strategic business partner at your company.
Featured Case Studies
- New Case Study
Benjamin Evans shares how building empathy and connecting design to your company’s mission can lead to meaningful design and positive business results.
Sara Kremer dives into how she worked cross-functionally to quantify the value of customer delight by mapping it to the company's ARR growth.
Kim Bost outlines 3 common mistakes made in goal-setting and evaluation. Learn best practices her team has acquired through rapidly testing the revenue-generating potential of new products.
Al Hertz shares how his team designed a core aspect of their new user on-boarding flow while both making and saving money for the business.
Angel Steger shares the process her team used to create accurate metrics and to help users feel confident in their use of the product. She discusses how design impacted the bottom line and changed the experience for teams within Dropbox Business.
Jenna Carando shares how the design team brought Gusto's brand and mission to the forefront in their new office space. Learn how to measure and educate others on the results of brand-focused design work.
Sam Novak shares how launch data spurred some major design changes to Mode Studio. She discusses the importance of research, how design impacts both new and power users, and how to have the most impact with small changes.
Kaisha Hom shares the story of how her team improved upon the Pinterest mobile web experience to drive business results for a growing market segment.
Kelsey Jones shares how design helped shape the go-to-market strategy for a new product, as well as how they measured success. See how she worked cross-functionally and with customers to run a design-led pilot and drive business results.
Jen Long shares how her team solved for onboarding challenges with key Fortune 500 customers. She discusses the importance of getting to know your customers, working cross-functionally, and knowing your value in annual recurring revenue.